Ford Motor Company

When we were contracted to design the front-end of a Tax Calculation tool for the Ford Motor Company, the prestigious reputation of the company had us temporarily blinded. When we actually started designing the site, the challenge became clear: How do we make something that is normally lifeless and boring into something that is friendly and easy to use.

The online application we created is easily navigable, the look of the nav borrows the 3D blue bubble look from the Ford logo which lets it integrate well with the company identity.

We also did as much as possible to keep the content styles looking clean and bright.