Wineflirt

WineFlirt is a trendy weekly wine discussion lead by three “flirts”. Every week the discussion is updated on the website and it also gets sent out in an email to their subscribers.

This project is a collaboration between RSY Partners and mimoYmima. We worked together to create an online resource for young wine lovers to get the latest and greatest info from the wine world directly from their own personalized wine expert.

A weekly email corresponds to the topic of discussion for the week. We installed a customized mailing system for the site to collect email addresses, manage grouping, and send out the emails.