The International Dyslexia Association

mimoYmima was chosen from a group of over eighty designers to create a print campaign for the International Dyslexia Association.

Each piece has its own theme, color scheme, and characters but all of them share the same general style and personality.

Board Member Barbara Corcoran, founder of the Corcoran Group, came up with the idea to lighten the image of the mailings sent out by the Association.

Although the work for these mailers has been completed, they were never mailed. The Dyslexia Association needs your continued support to complete this project.

We also figured out a creative way to add facts into the illustrations. Did you know that Einstein, John Lennon and Vincent Van Gogh were all dyslexic?